You can research ways to save money, make more money, support your employees, and help your business grow. But did you know one of the best tools to help your business grow and flourish are blogs?
Have you spent time reading some of the most popular blogs for small businesses? Can you name three? Don't laugh, but the world of blogging isn't going anywhere. If anything, it's coming back stronger than ever. Newspapers and magazines have been slowly disappearing in paper form and reappearing online. Just like any website, you do need to dig to find credible sources, BUT when you do find them - you are being handed some of the best in the moment 'need to know' information that can help your business grow.
Blogs can help you stay up to date and in the know for your industry. It can help you stay educated (for free!) on new trends, and it can even help you stay creative as you are being inspired by others in your industry. Take the time to research some of the most popular and influential blogs in the world of your business and make time to read them. Use this blossoming tool to help your company grow. Maybe even use this inspirational too to help create your own blog! Having a blog of your own helps those magical SEO (Search Engine Optimization) numbers grow. Blogs make you and your company look more attractive on search engines. Blogs can help you become an online traffic target and they can further push the idea that you are an expert in your industry.
If you're still a little skeptical, here are some of the most popular business blogs out there today. Some of them might even sound familiar!
Harvard Business Review
Google Small Business
This is a very very very small number compared to the number of business blogs out there. We would recommend starting with these three, just to get your feet wet. Then see what happens next! You just might find the exact blog you're looking for with these recommendations or with a number of others waiting for you. You have a lot of material to catch up on, so get to reading!
The Pathways Team