In today's market, online reviews play a vital part in acquiring new clients. According to annual BrightLocal Consumer Review Survey in 2016 84% of people trust online reviews as much as personal recommendations. The majority of people will visit the website after they read positive reviews. The most common thing I hear after informing business owners of the importance of reviews is this, "I know they are important but no one ever leaves us a review." The most important thing you can do as a business owner is ask. 7 out of 10 consumers will leave a review if they are asked so do not be afraid of asking your patrons for a review. Obviously good reviews of your business are a plus, you do not need me to tell you that, but let's talk about some of the advantages that are less obvious.
Google is, and has been, the way that people search for things online. The more reviews your business accrues over several different review sites the more Google will like your website. The trick to search result visibility is building rapport with Google. They are constantly working on their ability to give consumers relevant and accurate information. Having a healthy amount of reviews will help boost your visibility on searches.
Having your customers leave reviews will also let you know what customers think about your practice. This could potentially turn you on to a problem that you were not aware was occurring. Maybe someone or something fell through the cracks. Tending to these problems will also help your client retention rate.
Putting client testimonials on your website is a good way to check multiple boxes in one swoop. The more content on your site the more relevant and authoritative your website will look to Google. It can also build trust with your future possible clients.
The Pathways Team